Case 4 - Strategic Planning for a Regional Health Care System

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Situation

One of the major subsidiaries of a regional health system was charged with determining how to capitalize on new health care industry opportunities in the area of health and wellness.

Solution

H+A designed a whole-system approach, using Blue Ocean Strategy, and worked with senior leaders to engage internal and external stakeholders in developing a strategic plan. Over the course of 6 months H+A conducted team coaching with an executive sponsor team to frame strategic objectives for the organization. The culmination of the project was a 3-day collaborative work session for key stakeholders to create the strategic plan. Specific project objectives included:

• Gaining a common understanding of the sustainability of their physician reimbursement and inpatient acute care model
• Providing forward thinking health care providers to create the direction, strategy, and transition to a more viable business future
• Gaining agreement on the imperatives for future reality
• Developing a long term plan to ensure sustainable success
• Gaining support for the vision
• Developing physician/system partnerships for alternative revenue streams
• Developing a portfolio of future initiatives
• Developing and communicating a sense of urgency and commitment to swift action

Results

Project outcomes included:

• A strategic model
• A detailed initiative to support physician success in the realm of health and wellness
• Creation of new organizational structure to support strategic initiatives, including role description, competencies, and responsibilities
• Definition of the health and wellness franchise a detailed description of the key elements
• A detailed offering for employers
• A change management and communication plan for the organization
• An implementation plan, including key milestones and metrics